Italians have traditionally always been hard workers, especially those long- suffering laborers known as braccianti (so called because they had nothing but the brute strength of their arms-- braccie--to help them survive in this world). But even against that backdrop of hard work, bel far niente has always been a cherished Italian ideal. The beauty of doing nothing is the goal of all your work, the final accomplishment for which you are most highly congratulated.
The more exquisitely and delightfully you can do nothing, the higher your life's achievement. You don't necessarily need to be rich in order to experience this, either. There's another wonderful Italian expression: l'arte d'arrangiarsi-- the art of making something out of nothing. The art of turning a few simple ingredients into a feast. Anyone with a talent for happiness can do this, not only the rich.
For me, though, a major obstacle in my pursuit of pleasure was my ingrained sense of Puritan guilt. Do I really deserve this pleasure? This is very American, too--the insecurity about whether we have earned our happiness. Planet Advertising in America orbits completely around the need to convince the uncertain consumer that yes, you have actually warranted a special treat. This Bud's for You! You Deserve a Break Today! Because You're Worth It!
You've Come a Long Way, Baby! And the insecure consumer thinks, Yeah! Thanks! I am gonna go buy a six-pack, damn it! Maybe even two six-packs! And then comes the reactionary binge. Followed by the remorse. Such advertising campaigns would probably not be as effective in the Italian culture, where people already know that they are entitled to enjoyment in this life. The reply in Italy to "You Deserve a Break Today" would probably be, Yeah, no duh. That's why I'm planning on taking a break at noon, to go over to your house and sleep with your wife.
Which is probably why, when I told my Italian friends that I'd come to their country in order to experience four months of pure pleasure, they didn't have any hang-ups about it. Complimenti! Vai avanti! Congratulations, they would say. Go ahead. Knock yourself out. Be our guest. Nobody once said, "How completely irresponsible of you," or "What a self- indulgent luxury." But while the Italians have given me full permission to enjoy myself, I still can't quite let go. During my first few weeks in Italy, all my Protestant synapses were zinging in distress, looking for a task. I wanted to take on pleasure like a homework assignment, or a giant science fair project. I pondered such questions as, "How is pleasure most efficiently maximized?" I wondered if maybe I should spend all my time in Italy in the library, doing research on the history of pleasure. Or maybe I should interview
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