There are now nearly 800,000 serviced apartments worldwide, with the US accounting for more than half of the stock, most of which are in so-called aparthotels, according to the Serviced Apartment Suppliers Association in the UK. The most developed countries in Europe for the serviced apartment industry are the UK, Ireland, France and Europe, followed by Scandinavia. So there are plenty of opportunities in the southern part of the continent.
However, Silverdoor (winner of Best Serviced Apartment Provider at the 2016 Business Travel Awards) has shifted its focus to the Far East, launching its first office in Singapore last year. "2016 was a milestone year for us," said Stuart Winstone, the company's commercial director. "The year we acquired our biggest competitor, Citybase.
Acquired the business in May and has been working behind the scenes since then, trying to bring the two companies together. The two companies are still in the process of merging, and the big news for Silverdoor right now is the opening of an office in Singapore. “We have a completely different model in Singapore,” Winstone said. clientof agents and travel management companies. And in Asia, there are a lot of secretaries, personal assistants and others involved. It's a very different and very interesting combination rent apartments in hong kong. "
Silverdoor's original plan was to have an office in the US, but failing to do so could end up being a lucky miss. The Far East market is mostly within Asia, with Accor and Onyx dominating the corporate serviced apartment sector. Frasers Hospitality is entering the leisure travel market in the Far East. And Shangri-La, Taj Hotels Group, Oberoi, etc.
High-end hotel groups are introducing their own exclusive “accommodation” to the truly high-net-worth individuals. However, with the exception of a few high-profile players, Asian lodging companies typically do not have a global footprint. Silverdoor now covers more than 500 cities around the world and is trying to capitalize on the growing outbound market of Asian tourists. Unable to set up an office in the US maybe Not a bad thing, the U.S. market is already flooded with "long-stay" condo businesses from big hotel chains. Among them, Springhill, Fairfield and Towneplace belong to Marriott Group, Homewood and Home2 belong to Hilton, and Staybridge and Candlewood belong to InterContinental Hotels Group Meeting room Rental.
The global scale and huge marketing power of these hotel groups make it daunting for new entrants to face the North American market. Aparthotels have also left their mark in Europe, notably the Adagio brand owned by AccorHotels (this year marks its 10th anniversary), as well as Hilton and InterContinental Hotels Group. Is the growth of these companies Are serviced apartment providers a threat? “I welcome this threat with both hands up,” said Winstone, commercial director at Silverdoor (2016 Best Serviced Apartment Provider winner at the Business Travel Awards), “and I think their product is excellent. The Staybridge brand of IHG is very good. Popular with our clients. For stays of up to a week or two come That said, such products serve well as a springboard between traditional hotels and serviced apartments. I think everyone will find a room that suits them. And the only ones that will fail when the condo hotel arrives will be the pure hotels. "
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